AutoNation's initiative to beat cancer becomes a brand

29 January 2018, 08:00
After AutoNation decided to dedicate itself to fighting breast cancer, the mission has become visibly embedded in its culture and unmistakably linked to the company's brand.
Source: http://www.autonews.com/article/20180129/RETAIL07/180129847/autonation-beat-breast-cancer-campaign

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