Luther Automotive Group mines data to find customers
12 February 2018, 08:00
By studying its most loyal customers and marketing specifically to similar households near one of its dealerships, a Minnesota group not only increased sales but also generated significantly higher profits on those incremental deals.
Source: http://www.autonews.com/article/20180212/RETAIL07/180219981/luther-dealership-group-data-mining
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By studying its most loyal customers and marketing specifically to similar households near one of its dealerships, a Minnesota group not only increased sales but also generated significantly higher profits on those incremental deals.
Source: http://www.autonews.com/article/20180212/RETAIL07/180219981/luther-dealership-group-data-mining
Back to news list