Lexus basks in 'Black Panther' glow
04 March 2018, 08:00
Going into the Black Panther marketing collaboration was a bit of a risk, given the ever-present danger of a heavily hyped movie falling flat. Instead, Lexus finds itself in the middle of a cultural phenomenon.
Source: http://www.autonews.com/article/20180304/RETAIL03/180309689/lexus-black-panther
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Going into the Black Panther marketing collaboration was a bit of a risk, given the ever-present danger of a heavily hyped movie falling flat. Instead, Lexus finds itself in the middle of a cultural phenomenon.
Source: http://www.autonews.com/article/20180304/RETAIL03/180309689/lexus-black-panther
Back to news list