Automakers cash in on mainstream car models with big-sticker trims
09 May 2018, 08:00
Perhaps the greatest engineering feat in the auto industry this century isn't mechanical but financial: getting people to spend luxury money on milquetoast vehicles.
Source: http://www.autonews.com/article/20180509/RETAIL/180509788/automakers-cash-in-on-mainstream-models-with-big-sticker-trims
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Perhaps the greatest engineering feat in the auto industry this century isn't mechanical but financial: getting people to spend luxury money on milquetoast vehicles.
Source: http://www.autonews.com/article/20180509/RETAIL/180509788/automakers-cash-in-on-mainstream-models-with-big-sticker-trims
Back to news list