Acura's Ikeda recalls when marketing went adrift
26 May 2018, 08:00
In a quest to establish itself in a world that grew to include Lexus and Infiniti, the brand chief says Acura went down a "wandering road" where it lost touch with its roots.
Source: http://www.autonews.com/article/20180526/RETAIL03/180529825/acura-ikeda-marketing-360-la
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In a quest to establish itself in a world that grew to include Lexus and Infiniti, the brand chief says Acura went down a "wandering road" where it lost touch with its roots.
Source: http://www.autonews.com/article/20180526/RETAIL03/180529825/acura-ikeda-marketing-360-la
Back to news list