Hyundai's false start on NFL deal ripples through its marketing
09 July 2017, 08:00
It was the day before the 2015 NFL draft in Chicago, and preparations were nearly complete for the announcement of a monster marketing deal: Hyundai's massive sponsorship of America's most popular sports league. Then a call came from South Korea.
Source: http://www.autonews.com/article/20170709/RETAIL03/170719979/hyundai-nfl-marketing
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It was the day before the 2015 NFL draft in Chicago, and preparations were nearly complete for the announcement of a monster marketing deal: Hyundai's massive sponsorship of America's most popular sports league. Then a call came from South Korea.
Source: http://www.autonews.com/article/20170709/RETAIL03/170719979/hyundai-nfl-marketing
Back to news list