Toyota, pressed to innovate, cuts marketing outlays to fuel randd
21 June 2018, 08:00
Toyota has begun slashing costs, starting with sales and marketing, and shifting resources into research that will help it keep up with new competitors, Reuters reported, citing people familiar with the matter.
Source: http://www.autonews.com/article/20180620/RETAIL03/180629968/toyota-pressed-to-innovate-cuts-marketing-outlays-to-fuel-rd
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Toyota has begun slashing costs, starting with sales and marketing, and shifting resources into research that will help it keep up with new competitors, Reuters reported, citing people familiar with the matter.
Source: http://www.autonews.com/article/20180620/RETAIL03/180629968/toyota-pressed-to-innovate-cuts-marketing-outlays-to-fuel-rd
Back to news list