NADA's Scarpelli says stair-step programs can damage brands
11 October 2017, 08:00
Automakers' use of stair-step incentive programs could hurt consumer loyalty and weaken demand for the brand, said NADA Chairman Mark Scarpelli.
Source: http://www.autonews.com/article/20171010/RETAIL/171019861/nada-stairsteps-retail-dealers
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Automakers' use of stair-step incentive programs could hurt consumer loyalty and weaken demand for the brand, said NADA Chairman Mark Scarpelli.
Source: http://www.autonews.com/article/20171010/RETAIL/171019861/nada-stairsteps-retail-dealers
Back to news list